Bro’s Inasal was established to bring authentic Filipino grilled dishes to every community, creating a family-friendly dining environment that offers comfort and enjoyment to customers of all ages. The brand originated from the idea of serving traditional Bacolod-style chicken inasal, marinated in a unique blend of native spices.
Founded in early July 2022, Bro’s Inasal introduces a hybrid fast-food and café concept that combines the rich, smoky flavor of Bacolod’s authentic inasal with the familiar taste of classic Filipino fast food and the modern appeal of café-style dining. This innovative fusion model caters to a wide range of customers — from families craving hearty grilled meals to young professionals and students looking for a cozy café to enjoy coffee and snacks.
Since launching its franchise program in 2023, BRO’S INASAL has continued to expand its presence across the Philippines. Today, the brand has established and developing locations in various communities nationwide, reflecting the growing recognition of BRO’S INASAL and the continued confidence of our franchise partners.
Our expanding network represents our commitment to bringing quality Filipino food, genuine hospitality, and memorable family dining experiences to more communities across the country.
By offering quality and affordable Filipino meals in a comfortable dining setup, Bro’s Inasal quickly gained recognition for its consistent flavor, value for money, and customer satisfaction.
Driven by growing demand and numerous franchise inquiries, Bro’s Inasal has opened its doors to franchise partnerships, inviting returning OFWs, professionals, young entrepreneurs, retirees, and business-minded individuals to join in sharing the brand’s success and take part in the thriving Filipino food industry.