Bro’s Inasal was established to bring authentic Filipino grilled dishes to every community, creating a family-friendly dining environment that offers comfort and enjoyment to customers of all ages. The brand originated from the idea of serving traditional Bacolod-style chicken inasal, marinated in a unique blend of native spices.
Founded in early July 2023, Bro’s Inasal introduces a hybrid fast-food and café concept that combines the rich, smoky flavor of Bacolod’s authentic inasal with the familiar taste of classic Filipino fast food and the modern appeal of café-style dining. This innovative fusion model caters to a wide range of customers — from families craving hearty grilled meals to young professionals and students looking for a cozy café to enjoy coffee and snacks.
Today, Bro’s Inasal has proudly expanded its presence across the Philippines, with branches in Metro Manila, CALABARZON, Mountain Province, Benguet, Tarlac, Bataan, Romblon Island, Pangasinan, Nueva Ecija, Isabela, Cagayan Valley, and other northern regions.
By offering quality and affordable Filipino meals in a comfortable dining setup, Bro’s Inasal quickly gained recognition for its consistent flavor, value for money, and customer satisfaction.
Driven by growing demand and numerous franchise inquiries, Bro’s Inasal has opened its doors to franchise partnerships, inviting returning OFWs, professionals, young entrepreneurs, retirees, and business-minded individuals to join in sharing the brand’s success and take part in the thriving Filipino food industry.